Taco Bell is moving forward with a reduced menu this year, and the lighter load is good for business. The fast food chain just announced its third quarter system-wide sales increased by 5% despite a sea of social media complaints inspired by controversial cuts to fan-favorite items.
Some of the more contested cuts included the chain’s potato items, supreme nachos, and Mexican pizza. The disappearance of the legendary pizza sparked an online petition urging the channel not to cancel it, which has collected more than 130,000 signatures. Despite all the efforts of the fans, Taco Bell hasn’t changed their mind and pizza will officially leave the menu on November 5th. (Related: 9 restaurant chains that closed hundreds of establishments this summer.)
While technically you still have a few days to say goodbye to the item, the pizza has been removed from Taco Bell’s menu and online app – and some places have already stopped serving it, according to Thrillist.
Despite its popularity, Mexican pizza and other beloved menu items have been cut to make room for new innovations, a change that is already paying off for Taco Bell. Operational simplification and reduced hours resulting from the reduced menu have contributed to 4.3% increase in operating margins, the company reported.
In addition, the Grilled Cheese Burrito, one of the new additions added to Taco Bell menu in July, has been cited as one of the main growth drivers of parent company Yum! Brands as it navigates the pandemic recovery.
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